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Showing 2 articles in Commercial Finance
Business owners do not search for invoice finance. But they do ask AI the questions that lead to it.
Featuring comment from Ian Ward, Marketing and Brand Development Lead at eCapital Commercial Finance
Why this matters: Invoice finance providers invisible to AI search are losing ground to competitors who are cited directly.
The traffic has not disappeared. It has moved.
Why this matters: Businesses relying on traditional enquiry channels may not realise AI search is diverting their leads.
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